Since 1998, IBS Beauty, Inc. has flourished dynamically and has established a dominant presence in the professional hair / cosmetology industry with the Innosys Beauty Care brand of premium product lines, such as iStraight System, iStraight Keratin, and Reaction Treatment. Through the years we have gained valuable relationships and trust from stylists worldwide and it is their testimony that IBS stands proud. We only deal with the finest quality ingredients and will not cut corners to make a quick profit. We believe superior quality in both products and service is the key to long term success. With a strong team of dedicated scientists and cosmetologists, IBS Beauty, Inc. will continue to develop innovative ideas and offer the best products to professional stylists across the globe.